Sunday, March 28, 2010

Four Viral Loop Drivers [updated]

I was noodling about different categories of viral loops and started making a list...

Viral Loops typically center on:

  1. Contact Lists -- e.g., inviting new people thru the process of finding/adding new contacts to a contact list

  2. Conversations -- e.g., inviting new people by adding them to chats, events, groups, etc.

  3. Media -- e.g., inviting new people by sharing media/content with them

  4. Incentives -- e.g., inviting new people to unlock functional or financial incentives


Any others that you can think of?